Media Planner
Full Time
2 months ago
Employment Information
Responsibilities
•Collect and analyze market data
•Identify target audiences and understand their behavior and habits
•Determine the best media outlet mix for our campaigns
• Optimize ad campaigns according to geographic exposure, frequency, time spans and more
•Allocate budgets and monitor costs
•Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs)
•Evaluate the success of media strategies and campaigns
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